Summary

33+ years building software, founding companies, and leading engineering teams. I run Apex Technology, a software consultancy I founded in 2001, where I hire, direct, and manage developers across multiple simultaneous client engagements. I build my own products from zero: no spec hand-off, no committee, full ownership from concept through launch and growth. Comfortable in pre-PMF ambiguity and early-stage environments.

Experience
Apex Technology 2001 - present
Founder & Principal
Software consultancy. Hire, direct, and manage developers across multiple simultaneous client engagements. Set engineering standards, manage delivery, work directly with founders and product leads to translate priorities into shipped outcomes.
Snapplify 2014 - present
Senior Developer
Built and maintain all cross-platform eReader apps across iOS, Android, Windows, Mac, and Linux in Objective-C, Swift, Java, Kotlin, and JavaScript. Platform won the UNESCO King Sejong Literacy Prize (2023), rated 4.1/5 with 2,824 iOS ratings. Serves Macmillan, Pearson, Oxford University Press.
LifeQ 2021 - present
Contractor
Flutter SDKs and companion apps for biometric health intelligence. Wearable BLE integration, AWS backends, Go services. LifeQ raised a $47M Series A, partnering with Samsung, Xiaomi, Fossil, and Montblanc.
Products Founded
DriverScan driverscan.co.za
ALPR and driver licence recognition SaaS. 500,000+ licences processed monthly via REST API and offline Android SDK.
iTopItUp itopitup.co.za
Vending and prepaid distribution platform. Millions of transactions per month, POS installations across Southern Africa. Exited 2013.
VitaCal vitacal.app
AI calorie tracker for women. Photo-based meal logging via AI vision. iOS and Android, freemium subscription.
TidyBill tidybill.app
SaaS invoicing. Multi-company account management, FreshBooks import.
ProFlight
Aviation training SaaS built on Laravel/Filament, digitising flight school progress reports. Built as a licensed pilot.
PickMe
Job matching platform, ~98,000 lines of code. Flutter, Fastify, PostgreSQL, Firebase.
Profanity Remover
Video audio censoring SaaS. Detects and bleeps profanity using Whisper speech-to-text and FFmpeg. Python, Cloudflare Workers.
FitPlanConnect
AI-powered fitness platform. Personalised training plans, Strava/Garmin integration, OpenAI adaptive coaching.
Client Work
Shop2Shop
Led development of stock management and mobile ordering system in React Native. iOS and Android.
AngelTrack
Built iOS and Android EMS tracking system for real-time responder dispatch.
StreamerTail
Led engineering across ephemeral social chat (React Native), parental control (iOS/Android), and blockchain currency (Solidity).
Vecto Finance
Reporting and loan management systems. Backend integrations and data processing.
Dynamic Fuels
Fuel management and fleet tracking for logistics.
Exits & Ventures
  • Co-founded and exited iTopItUp (2013), vending/prepaid platform with SA-wide installations.
  • Co-founded Engena, trail permit platform (2015-2017).